59 Qualified Leads at $4.90 Each: How a Video Editor SaaS Scaled User Acquisition Through Reddit

For SaaS companies, finding users who actually need your product is harder than it looks—especially in creative tools where Meta and Google Ads are dominated by enterprise players. One video editing startup used MarketOwl's Reddit outreach to connect with content creators and small production teams actively discussing their pain points. The results? 59 qualified leads in 1 month, 20 trial activations, and a cost per lead 10-15x cheaper than paid ads.

Problem

The client had built a powerful video editing SaaS for creators and small teams, but faced typical early-stage challenges:

• Paid ads were too expensive for their customer LTV
• Organic content wasn't scaling fast enough
• They needed a cost-effective way to reach people actively looking for video editing solutions

Solution

MarketOwl's Reddit Outreach automation handled the prospecting:

✅ Deployed 3 Reddit accounts (with periodic replacements due to platform restrictions)
✅ Sent 859 personalized DMs across video/creator subreddits (r/VideoEditing, r/YouTubers, r/ContentCreation, r/Filmmakers)
✅ Identified prospects discussing editing pain points, workflow issues, or tool recommendations
✅ Delivered positive replies as warm leads for the client's trial funnel

The client took over conversations, guiding interested creators to their product trial—MarketOwl simply connected them with the right people.

Results (First Month)

• 859 messages sent
• 59 positive replies → qualified leads
• 20 trial activations (about 34% conversion from reply to trial)
• $4.90 cost per lead (total spend: $290 on MarketOwl)
• $14.50 cost per trial activation
• 6.9% positive reply rate (vs. 0.1-0.5% typical for cold outreach)

For comparison: Google Ads in the video editing space typically cost $50-80 per lead, and LinkedIn ads run even higher. Reddit outreach delivered leads at 1/10 to 1/15 the cost.

Key Insight: Platform Restrictions

Reddit actively monitors automation and banned 3 accounts during the campaign. MarketOwl's team quickly replaced profiles to maintain momentum—highlighting that Reddit outreach requires:

• Pre-warmed, aged accounts
• Natural sending patterns
• Professional account management (handled by MarketOwl)

Who Can Benefit?

MarketOwl's Reddit outreach is ideal for:

• SaaS tools for creators, freelancers, and small teams (design, video, audio, productivity)
• Companies targeting niche communities that actively congregate on Reddit
• Startups with limited ad budgets needing cost-effective lead gen
• Products solving specific pain points discussed openly in subreddits

Reddit is where your future customers are already asking "What tool should I use?"—MarketOwl helps you be the answer.

TRY REDDIT OUTREACH NOW