--- title: "Mastering Twitter: How to Build a Popular Account with Custom Style and News Commentary" description: Master the art of building a popular Twitter account with custom style and news commentary using MarketOwl's innovative features. Maximize automation while maintaining a personal touch for optimal engagement and growth. image: https://www.marketowl.ai/hubfs/scheduling.png --- [![logo beta](https://www.marketowl.ai/hubfs/logo%20beta.png)](https://www.marketowl.ai/) - [DONE FOR YOU](https://www.marketowl.ai/ai-marketing-agency-done-for-you-marketing-marketowl) - [PRICING](https://www.marketowl.ai/pricing) [LOG IN](https://aicmo.marketowl.ai/) AI Marketing # Mastering Twitter: How to Build a Popular Account with Custom Style and News Commentary Master the art of building a popular Twitter account with custom style and news commentary using MarketOwl's innovative features. Maximize automation while maintaining a personal touch for optimal engagement and growth. [Mikalai Kudlasevich + AI](https://www.marketowl.ai/ai-digital-marketing-today/author/mikalai-kudlasevich-ai) May 16, 2024 --- Twitter remains a powerhouse for digital networking and influence, a platform where the right strategy can catapult your presence into the spotlight. By leveraging MarketOwl's features like Custom Writing Styles and News Commentary, you can create a Twitter account that not only stands out but also engages and grows its audience organically. Here’s how to use these tools effectively, minimizing manual efforts while maximizing your digital impact. ### Step 1: Harnessing the Power of Custom Writing Styles **Personalize Your Voice**: The first step in distinguishing your Twitter account is to develop a unique voice that resonates with your audience. Use MarketOwl’s Custom Writing Styles to infuse your tweets with personality traits of your favorite writers or public figures. Whether you want the witty charm of Oscar Wilde or the insightful depth of Malcolm Gladwell, this feature allows your tweets to reflect these nuances, making your content memorable and engaging.![use styles](https://www.marketowl.ai/hs-fs/hubfs/use%20styles.jpg?width=1351&height=314&name=use%20styles.jpg) **Consistent Brand Identity**: Consistency is key in building brand identity. By setting a custom style, every tweet you send out will maintain a consistent tone and quality, helping followers recognize and trust your communications. ### Step 2: Engaging with Real-Time News Commentary **Stay Relevant**: Use MarketOwl’s News Commentary feature to stay on top of current events and trends in your industry. By setting up news feeds relevant to your interests or sector, MarketOwl can automatically generate tweets that comment on the latest news, ensuring your content is always fresh and timely.![news sources](https://www.marketowl.ai/hs-fs/hubfs/news%20sources.jpg?width=2201&height=1364&name=news%20sources.jpg) **Boost Engagement**: Commenting on news helps position you as a thought leader, inviting more interactions from followers. This dynamic content keeps your audience engaged and encourages retweets and replies, increasing your visibility. ### Step 3: Engaging with Industry Leaders and Communities **Interact with Influencers**: While MarketOwl takes care of your content creation, dedicate some time to interact with big accounts and influencers in your field. Commenting on their tweets can expose you to their audience and lead to higher engagement and followers. **Community Participation**: Engage with relevant Twitter communities by participating in trending hashtags, Twitter chats, and events. This visibility can significantly increase your account's reach and attract like-minded followers. ### Step 4: Automation and Scheduling **Efficient Posting**: Schedule your tweets using MarketOwl. Planning your content delivery not only saves time but also ensures that your tweets go live at peak times when your audience is most active, thus increasing your chances of engagement.![scheduling](https://www.marketowl.ai/hs-fs/hubfs/scheduling.png?width=821&height=572&name=scheduling.png) **Regular Updates**: With automatic news commentary, your Twitter feed remains active without constant manual input. This frequent activity is crucial for growing your presence and keeping your audience informed and interested. ### Conclusion: Balancing Automation and Personal Touch While MarketOwl’s features dramatically reduce the workload in managing a Twitter account, the personal touch still matters. Your engagement with other big accounts and your responses to followers' comments can make a significant difference. Combining MarketOwl’s automation capabilities with strategic personal interactions provides a comprehensive approach to building a popular and influential Twitter account. By following these steps and making the most of MarketOwl’s innovative features, you're well on your way to developing a Twitter presence that not only reaches but resonates with, influences, and grows your audience day by day. [AI Marketing](https://www.marketowl.ai/ai-digital-marketing-today/tag/ai-marketing) [AI Digital Marketing](https://www.marketowl.ai/ai-digital-marketing-today/tag/ai-digital-marketing) [AI for X (Twitter)](https://www.marketowl.ai/ai-digital-marketing-today/tag/ai-for-x-twitter) ## Similar posts AI SMM B2B ### [Custom Image Styles Now Available in AI SMM Agent](https://www.marketowl.ai/ai-digital-marketing-today/custom-image-styles-now-available-in-ai-smm-agent) Create custom image styles for your social media posts with MarketOwl's AI SMM Agent and enhance your brand's visual identity effortlessly. Mikalai Kudlasevich + AI May 23, 2025 AI SMM B2B ### [Creating Viral Posts for LinkedIn & Twitter with MarketOwl AI SMM](https://www.marketowl.ai/ai-digital-marketing-today/creating-viral-posts-for-linkedin-twitter-with-marketowl-ai-smm) Create viral LinkedIn and Twitter posts easily with MarketOwl AI SMM. Learn how to maximize reach, save time, and maintain brand consistency. Start... Mikalai Kudlasevich + AI Jun 9, 2025 AI Digital Marketing ### [How I Went Viral in 27 Minutes (Without Burning Out): The Real Power of AI Marketing for Founders](https://www.marketowl.ai/ai-digital-marketing-today/how-i-went-viral-in-27-minutes-without-burning-out-the-real-power-of-ai-marketing-for-founders) Boost your LinkedIn engagement effortlessly using MarketOwl's AI SMM agent, achieving viral content creation without burnout. Discover the power of... Mikalai Kudlasevich + AI Jul 11, 2025 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. 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