---
title: "1.2% Positive Reply Rate: How a MedTech Startup Used MarketOwl to Find Strategic Partners in Asia & LatAm"
description: Discover how a MedTech startup used MarketOwl’s AI to automate outreach, securing strategic partners in Asia and LatAm, achieving a 1.2% positive reply rate.
---

[AI Digital Marketing Today](https://www.marketowl.ai/ai-digital-marketing-today)

# [1.2% Positive Reply Rate: How a MedTech Startup Used MarketOwl to Find Strategic Partners in Asia & LatAm](https://www.marketowl.ai/ai-digital-marketing-today/1.2-positive-reply-rate-how-a-medtech-startup-used-marketowl-to-find-strategic-partners-in-asia-latam)

 Written by [Mikalai Kudlasevich + AI](https://www.marketowl.ai/ai-digital-marketing-today/author/mikalai-kudlasevich-ai) | May 29, 2025, 12:00:01 PM

Finding the right partners in complex industries like MedTech is tough—especially across culturally diverse regions. One startup used **MarketOwl’s AI LeadGen Manager** to automate outreach across **Asia and Latin America**, targeting **CTOs of MedTech and telehealth startups**. The results?

**8 qualified partnership leads from 646 prospects** in the first month, with a **1.2% positive reply rate** and some unexpected cultural insights.

### **Problem**

The client needed to expand strategic partnerships for a MedTech solution, but lacked in-house bandwidth to run cold outreach—especially across multiple languages, time zones, and business cultures. Manual prospecting and messaging would have taken weeks they didn’t have.

### **Solution**

MarketOwl’s AI LeadGen Manager handled the full process:  
✅ Identified 646 relevant MedTech CTOs in Asia and LatAm  
✅ Launched automated **email + LinkedIn outreach**  
✅ Personalized messaging at scale  
✅ Delivered warm replies and kept lead profiles updated

### **Results (First 1-Month Batch)**

- **646 leads targeted**
- **8 SQLs (interested in partnerships)**
- **1.2% positive reply rate**
- **31.3% LinkedIn acceptance rate**

Notably: **some leads initiated conversations immediately** after accepting the invite—showing strong interest even before the first message landed.

### **Who Can Benefit?**

MarketOwl works well for companies:

- In **niche or regulated industries** like MedTech, HealthTech, Biotech
- Targeting **technical or executive stakeholders**
- Expanding into **Asia, LatAm, or other culturally diverse regions**
- With **limited internal sales resources** but a clear value proposition

Cold outreach for partnerships is different from sales—but just as powerful when done right. MarketOwl helps you enter new markets, build credibility, and open high-value conversations—on autopilot.

[View full post](https://www.marketowl.ai/ai-digital-marketing-today/1.2-positive-reply-rate-how-a-medtech-startup-used-marketowl-to-find-strategic-partners-in-asia-latam)

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