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AI Lead Generation

1.2% Positive Reply Rate: How a MedTech Startup Used MarketOwl to Find Strategic Partners in Asia & LatAm

Discover how a MedTech startup used MarketOwl’s AI to automate outreach, securing strategic partners in Asia and LatAm, achieving a 1.2% positive reply rate.


Finding the right partners in complex industries like MedTech is tough—especially across culturally diverse regions. One startup used MarketOwl’s AI LeadGen Manager to automate outreach across Asia and Latin America, targeting CTOs of MedTech and telehealth startups. The results?

8 qualified partnership leads from 646 prospects in the first month, with a 1.2% positive reply rate and some unexpected cultural insights.


Problem

The client needed to expand strategic partnerships for a MedTech solution, but lacked in-house bandwidth to run cold outreach—especially across multiple languages, time zones, and business cultures. Manual prospecting and messaging would have taken weeks they didn’t have.


Solution

MarketOwl’s AI LeadGen Manager handled the full process:
✅ Identified 646 relevant MedTech CTOs in Asia and LatAm
✅ Launched automated email + LinkedIn outreach
✅ Personalized messaging at scale
✅ Delivered warm replies and kept lead profiles updated


Results (First 1-Month Batch)

  • 646 leads targeted
  • 8 SQLs (interested in partnerships)
  • 1.2% positive reply rate
  • 31.3% LinkedIn acceptance rate

Notably: some leads initiated conversations immediately after accepting the invite—showing strong interest even before the first message landed.



Who Can Benefit?

MarketOwl works well for companies:

  • In niche or regulated industries like MedTech, HealthTech, Biotech

  • Targeting technical or executive stakeholders

  • Expanding into Asia, LatAm, or other culturally diverse regions

  • With limited internal sales resources but a clear value proposition

Cold outreach for partnerships is different from sales—but just as powerful when done right. MarketOwl helps you enter new markets, build credibility, and open high-value conversations—on autopilot.

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