A Polish food manufacturing company was looking to sell the entire business through M&A. Instead of relying only on brokers and private investor networks, they used MarketOwl’s AI LeadGen Manager to reach potential acquirers directly.
In just 1 month, MarketOwl reached 723 business owners in the same industry across Europe—and generated 5 qualified conversations with interested buyers. That’s a 0.7% positive reply rate, even though not all messages were sent due to timing constraints.
The factory needed a fast and discreet way to get in front of relevant potential buyers—owners of larger food companies or factories who could be strategic acquirers. The challenge: no M&A team, no time for manual prospecting, and very limited in-house marketing or sales capacity.
MarketOwl’s AI LeadGen Manager did the heavy lifting:
✅ Identified 700+ owners of food businesses across Europe
✅ Reached out via LinkedIn + email with a tactful message designed to open M&A discussions
✅ Warmed up infrastructure and managed all sequences automatically
✅ Required less than 2 hours total from the founder
723 prospects reached
5 SQLs (strategic interest in M&A discussions)
0.7% positive reply rate
Messages to some prospects were not sent due to time constraints
This use case is ideal for business owners looking to exit and sell to strategic buyers, especially in industries where peer-to-peer acquisition is common. Cold outreach won’t replace brokers, but it can create direct deal conversations faster and cheaper than most M&A channels.
💡 Just remember: outreach takes time. Expect 1.5–2 months per batch for full performance.