---
title: "Selling a Business via Cold Outreach: 5 Strategic Leads for a Polish Factory in Just 1 Month"
description: Discover how a Polish factory successfully sold their business using AI-driven cold outreach, generating 5 strategic leads in just one month.
image: https://www.marketowl.ai/hubfs/factory%20for%20money.png
---

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Case Study

# Selling a Business via Cold Outreach: 5 Strategic Leads for a Polish Factory in Just 1 Month

Discover how a Polish factory successfully sold their business using AI-driven cold outreach, generating 5 strategic leads in just one month.

[Mikalai Kudlasevich + AI](https://www.marketowl.ai/ai-digital-marketing-today/author/mikalai-kudlasevich-ai)

 May 27, 2025

---

A Polish food manufacturing company was looking to **sell the entire business** through M&A. Instead of relying only on brokers and private investor networks, they used **MarketOwl’s AI LeadGen Manager** to reach potential acquirers directly.

In just 1 month, MarketOwl reached **723 business owners in the same industry across Europe**—and generated **5 qualified conversations with interested buyers**. That’s a **0.7% positive reply rate**, even though **not all messages were sent** due to timing constraints.

---

### **Problem**

The factory needed a fast and discreet way to get in front of relevant potential buyers—**owners of larger food companies or factories** who could be strategic acquirers. The challenge: no M&A team, no time for manual prospecting, and very limited in-house marketing or sales capacity.

---

### **Solution**

MarketOwl’s AI LeadGen Manager did the heavy lifting:  
✅ Identified 700+ owners of food businesses across Europe  
✅ Reached out via **LinkedIn + email** with a tactful message designed to open M&A discussions  
✅ Warmed up infrastructure and managed all sequences automatically  
✅ Required less than 2 hours total from the founder

---

### **Results (First 1-Month Batch)**

- **723 prospects reached**
- **5 SQLs (strategic interest in M&A discussions)**
- **0.7% positive reply rate**
- *Messages to some prospects were not sent due to time constraints*

---

### **Who Can Benefit?**

This use case is ideal for **business owners looking to exit** and sell to strategic buyers, especially in industries where peer-to-peer acquisition is common. Cold outreach **won’t replace brokers**, but it can create direct deal conversations **faster and cheaper** than most M&A channels.

💡 Just remember: **outreach takes time**. Expect 1.5–2 months per batch for full performance.

---

[Case Study](https://www.marketowl.ai/ai-digital-marketing-today/tag/case-study) [AI Lead Generation](https://www.marketowl.ai/ai-digital-marketing-today/tag/ai-lead-generation)

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