A Polish food manufacturing company was looking to sell the entire business through M&A. Instead of relying only on brokers and private investor networks, they used MarketOwl’s AI LeadGen Manager to reach potential acquirers directly.
In just 1 month, MarketOwl reached 723 business owners in the same industry across Europe—and generated 5 qualified conversations with interested buyers. That’s a 0.7% positive reply rate, even though not all messages were sent due to timing constraints.
Problem
The factory needed a fast and discreet way to get in front of relevant potential buyers—owners of larger food companies or factories who could be strategic acquirers. The challenge: no M&A team, no time for manual prospecting, and very limited in-house marketing or sales capacity.
Solution
MarketOwl’s AI LeadGen Manager did the heavy lifting:
✅ Identified 700+ owners of food businesses across Europe
✅ Reached out via LinkedIn + email with a tactful message designed to open M&A discussions
✅ Warmed up infrastructure and managed all sequences automatically
✅ Required less than 2 hours total from the founder
Results (First 1-Month Batch)
Who Can Benefit?
This use case is ideal for business owners looking to exit and sell to strategic buyers, especially in industries where peer-to-peer acquisition is common. Cold outreach won’t replace brokers, but it can create direct deal conversations faster and cheaper than most M&A channels.
💡 Just remember: outreach takes time. Expect 1.5–2 months per batch for full performance.