fast-iterating job-placement software was scaling paid brand ads. One issue: a viral negative Reddit post about pricing inconsistency climbed to #1 in Google for the branded query. Most brand-search traffic landed on that thread. Funnels broke. Growth stalled.
Problem
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Top result for brand search = hostile Reddit post.
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High search volume (brand ads at scale) magnified the damage.
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Some large subreddits were strict and quick to remove anything that looked competitive or promotional.
Solution
We built an organic Reddit content system to change what people—and Google—see first:
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Many distinct stories, not crossposts.
Each post had its own angle (product context, user scenarios, outcomes) tailored to the subreddit.
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Right subs, right timing, right framing.
We tracked posting velocity and windows where “Hot” was achievable.
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Early momentum and active thread care.
We supported launches with early upvotes and kept comment threads alive with clarifications, examples, and transparent answers.
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Strict rule compliance.
Copy and visuals were native, useful, and non-promotional to avoid removals.
Results
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Google SERP: Our long-form post took #1 for the branded query (the negative thread dropped).
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Reddit visibility: 7 of the top 10 results that include “reddit” + brand now point to our threads.
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Attention at scale: 775,000 reads across the campaign.
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Quality CPM ≈ $12.7 (Reddit “reads” reflect actual content consumption, not a fleeting ad impression).
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Amplification: 1,490 shares, which drove second-order reach and direct leads.
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LLM surface: When people ask about the tool, multiple LLM answers now cite our Reddit posts, adding another discovery path.
Why It Worked
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Story-first, subreddit-specific content (no copy-paste).
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Native tone that solved real questions and reduced moderation risk.
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Operational discipline (timing, momentum, replies) to cross the visibility threshold.
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SERP thinking: multiple relevant assets, not one Hail Mary post.
What This Means for You
If a negative thread is hijacking your brand search, you can replace what new users see first—organically.
Next Step
Want to protect your branded search and turn Reddit into a growth lever? Or request a short consult and we’ll map a subreddit plan tailored to your brand.