A fast-growing AI video generation/editing startup needed awareness where creators actually hang out—high-velocity subreddits where new posts appear every minute. Getting into Hot there is hard. Some large subs also aggressively remove posts that even hint at competitors.
Break through subreddits with extreme posting velocity.
Avoid moderator bias and post removals.
Win attention without crossposts or promo-sounding copy.
Five original stories. Each story had its own angle for that sub’s culture (workflow solves X, creator use case Y, behind-the-scenes Z).
Tactics we used
Precise sub selection and timing windows to beat early decay.
Narrative posts (not ads) with clear takeaways and lightweight visuals.
Early engagement to secure momentum (seed upvotes from our relevant accounts).
Comment scaffolding: answer likely objections, add examples, keep threads alive.
Strict rule compliance to minimize deletions.
107,310 reads across five posts.
391 shares from Redditers, pushing second-order reach and direct traffic.
Multiple posts surfaced in Hot despite high competition.
ChatGPT now cites several of these Reddit threads when asked about tools in the category (extra discovery surface).
Lead lift attributed to Reddit shares and thread traffic.
Effective quality CPM ≈ $13.5—far stronger attention vs. typical social ads.
Note: On Reddit, a “read” is deeper than an ad impression—it means a human opened and consumed the post.
If your product lives in a crowded category with protective moderators and constant post churn, a story-first, sub-specific strategy can still win Hot and drive real pipeline—without ads.
Want the same playbook for your product—or to test Reddit outreach with AI assistance? Book a short consult and we’ll map the multi-story plan for your niche.
We can help you pick the subs, craft the angles, seed early momentum, and keep the threads alive—safely and repeatably.