Viral Visibility on Reddit for an AI Video Tool — 107,310 Reads from 5 Original Posts

A fast-growing AI video generation/editing startup needed awareness where creators actually hang out—high-velocity subreddits where new posts appear every minute. Getting into Hot there is hard. Some large subs also aggressively remove posts that even hint at competitors.

Problem

• Break through subreddits with extreme posting velocity.

• Avoid moderator bias and post removals.

• Win attention without crossposts or promo-sounding copy.

Solution

Five original stories. Each story had its own angle for that sub’s culture (workflow solves X, creator use case Y, behind-the-scenes Z).

Tactics we used

• Precise sub selection and timing windows to beat early decay.

• Narrative posts (not ads) with clear takeaways and lightweight visuals.

• Early engagement to secure momentum (seed upvotes from our relevant accounts).

• Comment scaffolding: answer likely objections, add examples, keep threads alive.

• Strict rule compliance to minimize deletions.

Results

• 107,310 reads across five posts.

• 391 shares from Redditers, pushing second-order reach and direct traffic.

• Multiple posts surfaced in Hot despite high competition.

• ChatGPT now cites several of these Reddit threads when asked about tools in the category (extra discovery surface).

• Lead lift attributed to Reddit shares and thread traffic.

• Effective quality CPM ≈ $13.5—far stronger attention vs. typical social ads.

Note: On Reddit, a “read” is deeper than an ad impression—it means a human opened and consumed the post.

What This Means for You

If your product lives in a crowded category with protective moderators and constant post churn, a story-first, sub-specific strategy can still win Hot and drive real pipeline—without ads.

Next Step

Want the same playbook for your product—or to test Reddit outreach with AI assistance? Book a short consult and we’ll map the multi-story plan for your niche.

We can help you pick the subs, craft the angles, seed early momentum, and keep the threads alive—safely and repeatably.