TERMS AND CONDITIONS
MarketOwl, Inc.
Last Updated: July 21, 2026
Please read these Terms and Conditions (the "Terms") carefully as they govern your use of MarketOwl, Inc. services, including the website located at https://www.marketowl.ai/ (the "Site"), the Revive application located at https://revive.marketowl.ai, the AI CMO application located at https://aicmo.marketowl.ai, and all related applications, software, and services (collectively, the "Services") provided by MarketOwl, Inc., a company incorporated in Delaware, USA, with operations in Warsaw, Poland.
1. Agreement to Terms
By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Services. These Terms constitute a legally binding agreement between you and MarketOwl, Inc.
Use of the Services is B2B only. You must be at least 18 years of age and authorized to bind the business entity on whose behalf you are using the Services ("Customer," "you," or "your").
2. Key Definitions
- Customer Content: data, prompts, inputs, targeting rules, product descriptions, templates, and any material you provide.
- Output: messages generated and sent via the Service for your campaigns (including approved templates for those campaigns), chat histories with recipients, and lists of users contacted during a campaign.
- Leads (Off-Platform): prospects who performed a target action outside the platform and outside MarketOwl (e.g., booked a call on your website, signed up in your app, emailed you back, etc.).
- Service Materials: MarketOwl's software, agents, models, learning patterns, prompts, heuristics, templates, algorithms, UI/UX, infrastructure, anti-detect/proxy setups, warmed identities, documentation, and any improvements.
- Rented Profiles: Reddit or Twitter/X accounts that MarketOwl provisions for DM-sending in your campaigns.
- Assistant Mode: you approve recipients and messages before sending.
- Agent Mode: you train and enable an autonomous agent to find targets and send messages as configured by you.
- Third-Party Platforms: Reddit, Twitter/X, LinkedIn, WhatsApp, Telegram, Gmail, and any other external services. MarketOwl is not affiliated with these platforms.
- Order Form: in-app order, payment link, or invoice describing your current subscription/term, usage limits, and commercial terms.
- Revive: MarketOwl's conversation revival tool accessible at https://revive.marketowl.ai that analyzes messaging platforms to identify stalled conversations.
- AI CMO: MarketOwl's autonomous marketing orchestration platform accessible at aicmo.marketowl.ai that builds marketing strategy, plans campaign sprints, and executes marketing tasks across channels using Customer-connected tools and MarketOwl agents.
- Credits: prepaid units used to pay for work executed by the AI CMO. Each task type consumes a stated number of Credits as shown in the app.
- Connected Tools: third-party services (e.g., CRM, ads, analytics, email platforms) that Customer connects to the AI CMO via API keys, OAuth, or similar authorization.
- Sprint: a time-boxed campaign plan proposed by the AI CMO for Customer approval or scheduled auto-run.
- Playbook: a reusable tactic configuration executable by the AI CMO. Playbooks may be provided by MarketOwl or created by customers.
3. Description of Services
MarketOwl provides access to a software platform and AI-powered automation tools. Customers access the Platform on a subscription basis. MarketOwl does not provide marketing or advertising services; the Platform enables Customers to automate their own marketing and outreach activities through software. The following sections describe the Platform's features and capabilities. Users can approve, edit, delete, regenerate, and, if permission is granted, publish content on their social media platforms.
3.1 AI SMM Marketer
- Creates and auto-posts expert content for the user's LinkedIn and Twitter accounts.
- Users provide links to media sources; MarketOwl monitors these and drafts expert commentary.
- 24 hours before publishing, MarketOwl sends a preview to the user by email.
- If the user does not respond, the content is considered approved, and the user assumes full responsibility for the publication.
3.2 AI Lead Generation Manager (AI SDR)
- The Platform automates prospecting and outreach to targeted leads using LinkedIn and/or email based on Customer configuration and instructions.
- Outreach infrastructure (domains, mailboxes) is created specifically for the client but remains MarketOwl property.
- LinkedIn accounts are connected securely using residential proxies and an anti-detect cloud browser. Progressive invitation scaling and LinkedIn activity limits are respected.
- MarketOwl is not responsible for any LinkedIn bans.
- Users reply to leads using the email and LinkedIn profile they provided when launching the campaign.
Clients may purchase multiple outreach campaigns, even for the same segment, but each campaign must use a unique LinkedIn profile provided by the client.
3.3 AI Reddit Outreach Agent
MarketOwl offers an AI Reddit Outreach Agent designed to send cold messages on Reddit. This service applies to both Reddit Outreach (DM-based prospecting using MarketOwl software/agents) and Reddit Marketing (custom services such as posting, commenting, and community management).
- Agent Subscription: Users may subscribe for one or more Reddit outreach agents. Users may connect their own Reddit profile or rent MarketOwl-provided profiles.
- Profile Rental: MarketOwl-provided Reddit profiles include all warming activities (comments, posts, upvotes, and organic actions) handled by MarketOwl. Users of rented profiles may only communicate with leads who reply.
- Current pricing and limits: See https://www.marketowl.ai/pricing for current subscription options, pricing, and usage limits.
3.4 AI Twitter/X Outreach Agent
MarketOwl offers an AI Twitter/X Outreach Agent designed to send cold direct messages on Twitter/X platform.
- Agent Subscription: Users may subscribe for one or more Twitter/X outreach agents. Users may connect their own Twitter/X profile or rent MarketOwl-provided profiles.
- Profile Rental: MarketOwl-provided Twitter/X profiles include all warming activities (tweets, retweets, likes, follows, and organic actions) handled by MarketOwl. Users of rented profiles may only communicate with leads who reply.
- Platform Compliance: All outreach activities are conducted in compliance with Twitter/X's Terms of Service. MarketOwl uses anti-detect browsers, residential proxies, and progressive scaling to minimize account risks.
- Liability: MarketOwl is not responsible for any bans or restrictions applied to client-owned Twitter/X profiles. For rented profiles, MarketOwl will replace a banned or restricted profile with another one under the same subscription, provided the ban did not result from Customer's violation of these Terms or the AUP.
- Current pricing and limits: See https://www.marketowl.ai/pricing for current subscription options, pricing, and usage limits.
3.5 Reddit Marketing (Custom Work)
On request, our team can help with posting, comments, and community management on Reddit. This is custom work delivered under a written scope (email or SOW) and requires 100% prepayment. For requests and scoping, contact cbdo@marketowl.ai (copy hi@marketowl.ai if needed).
We work best-effort within the agreed scope. Delivery timings and outcomes depend on subreddit rules, moderators, community engagement, and platform availability. We may refuse or stop activities that risk bans or violate rules. Custom work fees are prepaid and non-refundable unless required by law.
3.6 Revive — Conversation Revival Tool
MarketOwl offers Revive, a conversation analysis and revival tool accessible at https://revive.marketowl.ai.
- Functionality: Revive connects to the Customer's LinkedIn, WhatsApp, Gmail, and Telegram accounts to analyze conversations and identify stalled or dormant conversations that may benefit from follow-up.
- Integration Methods: Gmail and Telegram are connected through MarketOwl's proprietary integrations. LinkedIn and WhatsApp are connected through Unipile, a third-party integration service.
- Credential Security: MarketOwl does not store Customer passwords for any connected platforms. Authentication is handled through secure OAuth tokens or third-party integration services.
- Data Access: Revive accesses and analyzes conversation metadata and content solely for the purpose of identifying revival opportunities. This data is processed in accordance with our Privacy Policy.
- Data Deletion: Upon written request to hi@marketowl.ai, MarketOwl will delete all Customer data related to Revive, including all analyzed conversations, from all MarketOwl servers.
- Third-Party Terms: Use of Revive is subject to the terms of service of the connected platforms (LinkedIn, WhatsApp, Gmail, Telegram) and Unipile. Customer is responsible for ensuring their use of Revive complies with these third-party terms.
3.7 AI CMO — Autonomous Marketing Orchestration
MarketOwl offers AI CMO, an autonomous marketing platform accessible at aicmo.marketowl.ai.
- Functionality: The AI CMO analyzes Customer's business inputs and Connected Tools, produces a marketing strategy, proposes Sprints, and executes approved tasks across channels (including content, publishing, outreach, and advertising) using Connected Tools and MarketOwl agents.
- Approval and Auto-Run: By default, Sprints require Customer approval before execution. Customer may enable scheduled auto-run, in which case Sprints proposed by the AI CMO are executed without per-Sprint approval. Customer remains fully responsible for all content published and messages sent under either mode, including auto-approved actions.
- Connected Tools: Customer authorizes the AI CMO to access Connected Tools on Customer's behalf. Customer represents that it has the right to grant such access (including, for agencies, authorization from the end client that owns the tool or account). MarketOwl is not responsible for restrictions, suspensions, charges, or data changes occurring inside Connected Tools as a result of Customer-configured activity.
- AI Output Disclaimer: Strategies, plans, and content are generated by AI and may contain errors or inaccuracies. They do not constitute professional marketing, legal, or financial advice. Customer is responsible for reviewing output before relying on it.
- Multi-Account Use: Customer may operate multiple client accounts (workspaces). Each workspace's campaign memory is logically separated. Customer is responsible for having authority to run marketing for each client it onboards.
3.8 Playbook Marketplace
- Private and Published Playbooks: Playbooks created by Customer are private by default and visible only within Customer's own workspaces. Customer may elect to publish a Playbook to MarketOwl's internal marketplace, making it available to other AI CMO customers.
- Credits-Only Marketplace: Published Playbooks are acquired by other customers exclusively for Credits within the Service. Playbooks are not sold for cash, and Credits earned from Playbook sales have no cash value, are non-transferable outside the Service, and can only be spent on AI CMO usage. Revenue share between the author and MarketOwl is stated in the app.
- License: Customer retains ownership of Playbooks it creates. For each published Playbook, Customer grants MarketOwl a perpetual, irrevocable, worldwide, royalty-free license to host, reproduce, adapt, distribute, and continue offering the Playbook through the Service, including after Customer unpublishes it or terminates its account. Customers who acquired a Playbook retain the right to keep using it. Customer may unpublish a Playbook from new sales at any time; this does not affect prior acquisitions or MarketOwl's license above.
- Effect of Account Deletion: Upon account deletion, Customer's private Playbooks are deleted together with the workspace. Published Playbooks remain on the marketplace under the license above, with the author's personal identifiers removed or replaced with a neutral attribution. Any unspent Credits, including Credits earned from Playbook sales, are forfeited upon account deletion.
- No Confidential Data in Playbooks: Customer must not include client-identifying data, credentials, or Sensitive Information in a published Playbook. MarketOwl may review, delist, or remove Playbooks that violate these Terms or the AUP.
- Metrics: MarketOwl may compute and display aggregated performance metrics (e.g., reply rates) alongside Playbook listings, and may retain such metrics indefinitely in de-identified form.
4. Service Modes and Responsibilities
Assistant Mode: You select recipients, approve messages, and ensure your content and targeting comply with law, these Terms, and platform rules.
Agent Mode: You configure targeting/style and enable the agent. You remain responsible for goals, legality, and compliance. We may throttle, pause, or adjust patterns to reduce ban/abuse risk.
Platform Rules: You must follow all applicable platform rules, including but not limited to Reddit's User Agreement, Content Policy, Anti-Spam rules, Twitter/X's Terms of Service, LinkedIn's User Agreement, WhatsApp's Terms of Service, and any subreddit-specific or platform-specific rules. MarketOwl is not affiliated with Reddit, Twitter/X, LinkedIn, WhatsApp, Telegram, Google, or any other third-party platform.
5. Rented Profiles (Reddit and Twitter/X Outreach)
Ownership & License: Rented Profiles, anti-detect browsers, proxy setups, warmed identities, and related configurations are MarketOwl property. We grant you a limited, revocable, non-transferable, non-sublicensable license to use Rented Profiles only through the Service and only to view chats and reply to interested recipients from your campaigns.
Hard Restrictions — You Must Not:
- Change account email/username/avatar/bio/password, recovery details, or region/IP;
- Post, comment, vote, tweet, retweet, or interact publicly (except as expressly permitted by MarketOwl);
- Share access, attempt direct logins to the platform, bypass anti-detect/proxy setups, or use other automation tools;
- Clone/copy/transfer the persona, "karma," or follower count of a Rented Profile.
Bans & Replacements:
- Your Own Profiles: MarketOwl is not responsible for bans/restrictions on customer-owned profiles.
- Rented Profiles: If a Rented Profile is banned while you comply with these Terms and our sending patterns, we will provide a replacement. If logs indicate misuse (e.g., prohibited content, aggressive pacing, delay bypass, rule violations), we may: (i) throttle or suspend agents; (ii) charge an Additional Replacement/Misuse Fee as per your Order Form; and/or (iii) terminate for cause.
No Guarantees: Delivery, reply rates, conversions, and platform availability are not guaranteed. Daily sending numbers are targets, not SLAs.
6. User Content
Users can upload images, videos, and gifs to accompany generated content. This uploaded content may be published on their social media. Users can delete, edit, and generate content to fill out the paid period.
7. Subscriptions and Payments
Current Pricing: All current pricing, plans, and subscription options are available at https://www.marketowl.ai/pricing. Plans, usage limits, overage rules, one-time fees, and renewal terms are shown in your Order Form or inside the app.
Payment Processing: Subscription fees constitute payment for access to the Platform and its features, not for marketing, advertising, consulting, or any other services. (a) by a Stripe payment link (which creates/updates your subscription) or (b) inside the app via Stripe. You can manage your subscription in Stripe's Customer Portal. Alternatively, email hi@marketowl.ai or use the in-app support chat.
Credits (AI CMO): The AI CMO operates on a credit basis. New accounts receive a one-time grant of free Credits at signup; no payment method is required to receive or use the free grant. Additional Credits can be purchased as one-time top-ups or through a subscription that includes a monthly Credit allowance. Credit costs per task type are shown in the app and may change prospectively. Credits (including free grants) have no cash value, are non-transferable, and are non-refundable, except where required by law. Unused subscription-allowance Credits expire as stated in the app. Free promotional Credits may expire or be adjusted by MarketOwl.
Commitment Plans: If a user subscribes with a commitment discount (e.g., 12-month commitment) and cancels early, they agree to reimburse the discount for the months used.
Trials & Refunds: No trial or refund for Lead Generation services, as infrastructure is purchased immediately. No refund for AI SMM Marketer; upon payment, MarketOwl creates a content plan and drafts all posts. No refunds are available for Reddit Outreach, Twitter/X Outreach, or Revive subscriptions. AI CMO free Credits constitute the trial; purchased Credits and AI CMO subscriptions are non-refundable once Credits have begun to be consumed, unless required by law. Fees are prepaid and non-refundable unless required by law or stated in the Order Form.
Taxes: Taxes are your responsibility unless we must collect them.
Legacy Plans: Users on older plans may continue to use them. New users must subscribe under the current pricing.
Technical/Rate Limits: We may introduce or adjust reasonable technical/rate limits to protect the Service or adapt to platform policy changes.
8. Acceptable Use Policy (AUP)
You must not use the Service to:
- Create and distribute content about terrorism, scams, human rights violations, or any illegal activity;
- Send spam or deceptive, harassing, illegal, or infringing content;
- Target prohibited industries/geographies or violate subreddit, Twitter/X, or other platform rules;
- Scrape/crawl in ways prohibited by platforms;
- Handle Sensitive Information (payment cards, government IDs, precise health/medical/biometric data, children's data, etc.) unless we agree in writing with safeguards;
- Evade platform rate limits/enforcement or manipulate platform integrity;
- Violate export control/sanctions laws;
- Use Revive to access conversations without proper authorization from all parties involved;
- Connect tools or accounts you are not authorized to access, or instruct the AI CMO to act on platforms in violation of their terms;
- The software should only be used for promoting legal services and goods.
We may update the AUP to reflect legal/platform changes.
9. Customer Compliance
You are solely responsible for the substance of messages, targeting, and compliance with platform rules and applicable law. For email or other channels, you remain responsible for lawful basis and required opt-outs. For Revive, you are responsible for ensuring you have proper authorization to access and analyze connected accounts and conversations.
10. Accounts and Access
Keep credentials secure; allow access only to authorized staff. You are responsible for actions under your account. We may audit usage for compliance.
11. Ownership, Data, and Output
11.1 Customer Owns:
- Customer Content;
- Output that is generated and sent via the Service for your campaigns (including approved templates for those campaigns) and the related chat histories with recipients;
- Leads (Off-Platform) and all data about leads who performed target actions outside the platforms and outside the Service (e.g., in your CRM, website, or app);
- Original conversation data from platforms connected to Revive (subject to the respective platform's terms);
- Marketing strategies and Sprint plans generated by the AI CMO for Customer's workspace, and Customer-created Playbooks (subject to the license in Section 3.8).
Export During Active Subscription: Upon written request during an active subscription, we will provide a one-time export of lists of users contacted by campaign(s) (identifiers as available from the platform) in a reasonable format.
11.2 MarketOwl Owns:
- All Service Materials, including agents/models, learning patterns, prompts, heuristics, templates, warmed identities, anti-detect/proxy setups, and Rented Profiles (including their personas/karma/followers);
- The AI CMO orchestration engine, agent framework, tool-connection infrastructure, and MarketOwl-provided Playbooks;
- Outreach domains and mailboxes created for client campaigns;
- Any improvements to the Service. No rights are granted to Customer except as expressly stated.
11.3 Service Improvement
To the fullest extent permitted by law, you instruct us and grant us a perpetual, irrevocable, worldwide right to collect, use, and process: (i) usage telemetry and campaign metadata; and (ii) on-platform message content (sent/received DMs) to operate, secure, and improve the Service (including model tuning, quality assurance, analytics). Where required by law, we apply de-identification/anonymization and honor any documented legal opt-out mechanisms.
11.4 Content License
Output generated through the Service is made available to Customer as part of the subscription. Customer may use such Output for its own commercial purposes. This Agreement does not grant Customer any license to MarketOwl's underlying software, models, or algorithms. MarketOwl uses Anthropic, OpenAI, Z.ai, and other third-party AI APIs. Final content is published under the client's name, who assumes responsibility for it.
11.5 Effect of Termination
When your subscription ends, your access to the Service, Rented Profiles, Revive, and the AI CMO stops. You keep only what is already outside the Service (e.g., Off-Platform Leads in your CRM/website/app). Upon termination, unused Credits are forfeited and Connected Tool authorizations are revoked. We have no obligation to transfer Rented Profile identities or any Service Materials, and we do not provide new exports after termination.
11.6 Revive Data Deletion
Upon written request to hi@marketowl.ai, we will delete all Revive-related data, including analyzed conversations, from all MarketOwl servers within 30 days.
12. Suspension and Changes
We may suspend or limit the Service if: (a) you breach these Terms or the AUP; (b) your use creates risk to the Service or violates platform rules; (c) required by law/platform; or (d) for maintenance/emergencies. We may modify or discontinue features with reasonable notice where practicable.
13. Term and Termination
Subscriptions renew as stated in your Order Form. Either party may terminate for material breach uncured within 10 days of written notice. We may terminate immediately for egregious AUP violations or platform-risk events. Sections 5, 8, 9, 11, 14, 15, 16, and 17 survive termination.
14. Disclaimers
THE SERVICE AND CUSTOM WORK ARE PROVIDED "AS IS" AND "AS AVAILABLE." WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT DELIVERABILITY, REPLY RATES, CONVERSIONS, OR PLATFORM AVAILABILITY.
15. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, COVER, OR PUNITIVE DAMAGES, OR LOST PROFITS/REVENUE/GOODWILL; AND (B) EACH PARTY'S TOTAL LIABILITY FOR ALL CLAIMS IS LIMITED TO THE FEES PAID BY CUSTOMER TO MARKETOWL UNDER THE ORDER FORM DURING THE 12 MONTHS BEFORE THE EVENT. THESE LIMITATIONS APPLY REGARDLESS OF THEORY AND EVEN IF A REMEDY FAILS ITS ESSENTIAL PURPOSE.
The above does not limit liability for fees due, misuse of IP, or willful misconduct.
16. Governing Law and Dispute Resolution
These Terms are governed by the laws of the State of Delaware, USA. Before any claim, the parties will try to resolve the issue in good faith by emailing hi@marketowl.ai and allowing 10 days to respond.
17. Sanctions and Export Control
You represent that you are not subject to sanctions and will not use the Service from embargoed jurisdictions or for prohibited end users or purposes.
18. Changes to These Terms
We may update these Terms from time to time. Changes are effective upon posting unless stated otherwise. If you continue using the Service after changes take effect, you accept the updated Terms.
Language: If translated, the English version controls in case of conflict.
19. Contact Information
For any inquiries, concerns, or support:
Legal notices (including termination notices) must be emailed to hi@marketowl.ai.
Company Address:
MarketOwl, Inc.
1111B S Governors Ave STE #6703
Dover, DE 19904, USA
Operations: Warsaw, Poland