--- title: Choose the Goal of Your Cold Outreach with Marketowl's AI Leadgen Agent description: "Optimize your cold outreach with Marketowl's AI Leadgen Agent by selecting from three distinct goals: book a call, online action, or custom goal. Enhance your campaigns today." image: https://www.marketowl.ai/hubfs/different%20cta%20for%20ai%20leadgen.png --- [![logo beta](https://www.marketowl.ai/hubfs/logo%20beta.png)](https://www.marketowl.ai/) - [DONE FOR YOU](https://www.marketowl.ai/ai-marketing-agency-done-for-you-marketing-marketowl) - [PRICING](https://www.marketowl.ai/pricing) [LOG IN](https://aicmo.marketowl.ai/) MarketOwl App # Choose the Goal of Your Cold Outreach with Marketowl's AI Leadgen Agent Optimize your cold outreach with Marketowl's AI Leadgen Agent by selecting from three distinct goals: book a call, online action, or custom goal. Enhance your campaigns today. [Mikalai Kudlasevich + AI](https://www.marketowl.ai/ai-digital-marketing-today/author/mikalai-kudlasevich-ai) May 20, 2025 --- Until now, AI LeadGen Agent had one default goal: **book a call**. But not every product needs a call. So now you can choose from **three goals**—and this field is required when launching a campaign. Because cold outreach without a clear goal doesn’t work. ---   ### 1. **Book a Call** – the classic B2B goal ![book a call](https://www.marketowl.ai/hs-fs/hubfs/book%20a%20call.jpg?width=1268&height=383&name=book%20a%20call.jpg) Use this if your sales flow includes a discovery or demo call. Just paste a booking link: - Calendly - Meetings link from your CRM - Appointment link from your Calendar - Any link where people can pick a time that fits both calendars MarketOwl will insert it into emails and messages, and guide the lead toward booking. --- ### 2. **Online Action** – for self-serve products and no-call flows ![Online action](https://www.marketowl.ai/hs-fs/hubfs/Online%20action.jpg?width=1262&height=560&name=Online%20action.jpg) This goal works best for businesses with online call-to-actions like: - Online sign-up - Asking users to register - Filling out a form - Using a promo code - Submitting a request - Message you in Telegram or WhatsApp How to set it up: - In the **“Call to action”** field, explain what to do step-by-step (e.g. “Sign up and try the free version”) - In the **“Link”** field, add the exact page where that journey starts MarketOwl will write the message with that CTA and link built in. --- ### 3. **Custom Goal** – for offline or non-standard actions ![custom goal](https://www.marketowl.ai/hs-fs/hubfs/custom%20goal.jpg?width=1261&height=375&name=custom%20goal.jpg) Use this when your CTA can’t be tracked via link or you have non-standard cal-to-action. Examples: - Visit a store or event that doesn't require online registration - Reply with specific info (like order volume or location) Just type what you want them to do. MarketOwl will guide the lead accordingly. ---   Outreach is only effective when it leads somewhere. Now your campaigns can be focused on bookings, signups, or anything in between—fully automated. This small change will make your outreach smarter from day one. [MarketOwl App](https://www.marketowl.ai/ai-digital-marketing-today/tag/marketowl-app) [AI Lead Generation](https://www.marketowl.ai/ai-digital-marketing-today/tag/ai-lead-generation) ## Similar posts MarketOwl App ### [Multiple Accounts with MarketOwl's Subscription](https://www.marketowl.ai/ai-digital-marketing-today/multiple-accounts-with-marketowls-subscription) Unlock the full potential of your digital marketing strategy with MarketOwl's Multiple Accounts Management subscription. Discover a step-by-step... Mikalai Kudlasevich + AI Jan 31, 2024 MarketOwl App ### [Industry News-Based Content: Stay Ahead of the Curve with MarketOwl's Latest Feature](https://www.marketowl.ai/ai-digital-marketing-today/industry-news-based-content-stay-ahead-of-the-curve-with-marketowls-latest-feature) News based AI content generation by MarketOwl makes your social accounts looks professional and expert. Mikalai Kudlasevich + AI Apr 4, 2024 AI for LinkedIn ### [Boosting Social Selling Index (SSI) on LinkedIn with MarketOwl.ai from +10 to +30 in 1 month](https://www.marketowl.ai/ai-digital-marketing-today/boosting-social-selling-index-ssi-on-linkedin-with-marketowl.ai-from-10-to-30-in-1-month) Discover how MarketOwl.ai dramatically improved LinkedIn Social Selling Index (SSI) scores for a company, transforming inactive accounts into... Mikalai Kudlasevich + AI Jan 29, 2024 ### Get notified on new marketing insights Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry. [![MarketOwl is AI digital marketing webapp](https://www.marketowl.ai/hubfs/Full%20-%20white%20letters.png)](https://www.marketowl.ai/home-old) MarketOwl, Inc. 1111B S Governors Ave STE #6703 Dover, DE 19904 [hi@marketowl.ai](mailto:hi@marketowl.ai) +18884962985 ### Product - [Login / Register new account](https://aicmo.marketowl.ai/) ### Company - [Blog](https://www.marketowl.ai/ai-digital-marketing-today) - [Affiliate Program](https://www.marketowl.ai/ambassador) © 2023-2026 MarketOwl, Inc. All rights reserved    [Terms and Conditions](https://www.marketowl.ai/terms-and-conditions)  | [Privacy Policy](https://www.marketowl.ai/privacy-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mikalai Kudlasevich + AI", "url" : "https://www.marketowl.ai/ai-digital-marketing-today/author/mikalai-kudlasevich-ai" }, "dateModified" : "2025-05-20T08:22:45.175Z", "datePublished" : "2025-05-20T08:15:44.000Z", "headline" : "Choose the Goal of Your Cold Outreach with Marketowl's AI Leadgen Agent", "image" : [ "https://www.marketowl.ai/hubfs/different%20cta%20for%20ai%20leadgen.png" ], "mainEntityOfPage" : { "@id" : "https://www.marketowl.ai/ai-digital-marketing-today/choose-the-goal-of-your-cold-outreach-with-marketowls-ai-leadgen-agent", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.marketowl.ai/hubfs/avatar.png" }, "name" : "MarketOwl" } } ```