Choose the Goal of Your Cold Outreach with Marketowl's AI Leadgen Agent

Until now, AI LeadGen Agent had one default goal: book a call. But not every product needs a call. So now you can choose from three goals—and this field is required when launching a campaign. Because cold outreach without a clear goal doesn’t work.

1. Book a Call – the classic B2B goal

Use this if your sales flow includes a discovery or demo call.

Just paste a booking link:

• Calendly

• Meetings link from your CRM

• Appointment link from your Calendar

• Any link where people can pick a time that fits both calendars

MarketOwl will insert it into emails and messages, and guide the lead toward booking.

2. Online Action – for self-serve products and no-call flows

This goal works best for businesses with online call-to-actions like:

• Online sign-up

• Asking users to register

• Filling out a form

• Using a promo code

• Submitting a request

• Message you in Telegram or WhatsApp

How to set it up:

• In the “Call to action” field, explain what to do step-by-step
  (e.g. “Sign up and try the free version”)

• In the “Link” field, add the exact page where that journey starts

MarketOwl will write the message with that CTA and link built in.

3. Custom Goal – for offline or non-standard actions

Use this when your CTA can’t be tracked via link or you have non-standard cal-to-action.

Examples:

• Visit a store or event that doesn't require online registration

• Reply with specific info (like order volume or location)

Just type what you want them to do. MarketOwl will guide the lead accordingly.

Outreach is only effective when it leads somewhere.

Now your campaigns can be focused on bookings, signups, or anything in between—fully automated.

This small change will make your outreach smarter from day one.