Boosting Social Selling Index (SSI) on LinkedIn with MarketOwl.ai from +10 to +30 in 1 month

Problem:

A company was facing the challenge of revitalizing three nearly inactive LinkedIn accounts intended for cold outreach to potential leads. The accounts had varying levels of Social Selling Index (SSI), a LinkedIn metric reflecting an individual's effectiveness at establishing and building professional relationships on the platform. The accounts started with SSI scores of 60, 5, and 32, respectively. The low activity and SSI scores of these accounts hindered the company's ability to effectively reach and engage with their target audience on LinkedIn.

Solution:

The company employed MarketOwl.ai to enhance their outreach strategy. MarketOwl.ai was tasked with writing and publishing content for each of the accounts. The platform's ability to generate and schedule consistent, high-quality content aimed to boost the 'Engage with Insights' component of the SSI, which accounts for 25% of the total score. This strategy was complemented by connecting one of the accounts to a free trial of LinkedIn's Sales Navigator, aiming to increase the platform's loyalty to the account.

Results:

The regular posting of MarketOwl-generated content three times a week led to significant improvements in the SSI scores of all three accounts within the first month. The account starting at an SSI of 60 rose to 70, the account at 5 jumped to 35, and the account at 32 increased to 43. These improvements in SSI demonstrate the platform's capability to revitalize user engagement and enhance visibility among the target audience. The company is now positioned to leverage these stronger LinkedIn profiles for more effective outreach and lead generation, setting the stage for the next case study that will explore the impact of these enhancements on conversion rates from invites to acceptances.

Account #1 Before

Account #1 After 1 month with MarketOwl +30

Account #2 Before

Account #2 After 1 month with MarketOwl +11

Account #3 After 1 month with MarketOwl (+10)

Account #4 Before

Account #4 After 1 month with MarketOwl +15

Account #5 Before

Account #5 After 1 month with MarketOwl +12

Account #6 Before

Account #6 After 1 month with MarketOwl +7

This case is particularly relevant for lead generation teams in small, medium, and large companies seeking to maximize the potential of multiple LinkedIn accounts for outreach purposes. By leveraging tools like MarketOwl.ai, businesses can rejuvenate inactive accounts, increase engagement, and ultimately, enhance their social selling effectiveness on LinkedIn.