$12.50 Per Investor Lead: How MarketOwl Scaled Global Outreach

Background
A complex MedTech startup needed to connect with niche investors who share a specific (non-international) language but live all around the world. Traditional prospecting was slow and manual, and standard tools couldn’t zero in on this dispersed, specialized audience.

Challenge

• Highly Regulated Industry: MedTech investors demand deep expertise and trust.
• Global Scope: Investors spread across multiple regions.
• Niche Language: Only those fluent in one non-international tongue were relevant.
• Manual Limits: Building lists and sending outreach by hand couldn’t scale.

Approach
MarketOwl’s AI LeadGen agent found right prospects on LinkedIn and started two-channel campaign: LinkedIn and email.

Results

• Total Contacts in First Batch: 398
• Total Replies: 49
• Positive Replies: 24 (12.3% of contacts; 48.9% of replies)
• Cost per Lead: $12.50

Conclusion & Takeaway
MarketOwl’s AI agent excels with investor audiences—investors are just as ready to reply via email as they are on LinkedIn. No matter what you’re building, cold outreach must be in your arsenal when you start fundraising.

Ready to replicate this success?